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Secondary School Active School Travel Program

The program aims to reduce traffic congestion around schools, promote a healthier school community and contribute to a cleaner, more sustainable Gold Coast. Struber was engaged to expand the program to secondary schools.

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Client

Project Value

N/A

Project Type

  • engagement
  • communication

Success Factors

A pilot high school will be participating in the program in 2020.
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project outline
Please put first sentence overview on admin

The City of the Gold Coast currently engages with Gold Coast primary schools through their Active School Travel program. The program aims to reduce traffic congestion around schools, promote a healthier school community and contribute to a cleaner, more sustainable Gold Coast. Struber was engaged to expand the program to secondary schools.

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strategy

Struber was embedded in the City of the Gold Coast office, working closely with the Travel Behaviour Change Team. The approach for the secondary school plan was to ensure it was student-led, while also working closely with the pilot high school to achieve ongoing improvement and buy-in.

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tactics

Struber:
• Facilitated workshops with the principal, teachers’ representatives of the P&C and students
• Meetings with the pilot high school
• Surveys of parents, students, and teachers
• Organising infrastructure/safety audits and site observations
• Working with Council’s Junior Council program, which includes councillors and a mayor from across Gold Coast high school
• Working with corporate communications to provide high school appropriate branding ideas and collateral.

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results

The pilot high school has agreed to participate in the program.
The program framework has been developed and a student-led branding competition has been proposed.

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