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Queensland Major Projects Pipeline Report

The Queensland Major Project Pipeline (QLDMPP) report details the pipeline of projected works within Queensland’s infrastructure industry

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Client

Project Value

$55k

Project Type

  • creative
  • communication
  • marketing

Success Factors

1 report, 3 events, 650 attendees, $40,000 raised and over 1,300 unique website visits.
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project outline
Please put first sentence overview on admin

The Queensland Major Project Pipeline (QMPP) report details the pipeline of projected works within Queensland’s infrastructure industry.

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strategy

Struber delivered a multidisciplinary approach, encompassing creative, marketing, media and engagement services to successfully the deliver the 2018 Queensland Major Projects Pipeline report.

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tactics

Struber:

  • Designed and produced a print report and, for the first time, an online overview
  • Delivered a marketing and social media campaign, promoting launch events and the report’s release
  • Created and implemented a sponsorship strategy, enabling three launch events to come to fruition
  • Delivered a media engagement strategy promoting the report’s release
  • Photographed and filmed the Brisbane launch event
  • Created an event wrap-up video.
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results

Struber achieved:

  • A broader reach and audience for the online report, with approximately 10 per cent of viewers being international
  • Over 1,300 visits to the website
  • High level engagement on social media
  • Nine EDM campaigns, achieving more than 4,200 individual opens
  • More than 650 tickets sold across three events
  • $40,000 in sponsorship raised
  • Media coverage from ABC Radio, The Courier-Mail and The Urban Developer.

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