The digital-first production approach ensured the report could be easily maintained, built upon, updated and accessed throughout the year, providing QMCA and IAQ members with a reliable source of truth to reference.

Struber’s approach was to develop a brand, language and visual direction that was better suited to a digital platform and displaying large volumes of data, including on mobile devices. The addition of a live database that could generate reports ensured the report would have ongoing relevance to the audience.

Struber developed and delivered a new design and branding direction, and in partnership with 13Digital delivered the digital platform. Struber’s key tactics included:

• Identifying a bold graphic to represent the theme ‘Sustainability’ that was integrated across all print and digital assets

• Delivering a shifted colour palette, two-typeface system and augmented-fourth hierarchy system to improve contrast and readability of content on screens

• Developing bold infographics and iconography to clearly illustrate key findings – with impact

• Improving navigation and user flow by stripping away distractions to improve speed, creating mini summaries, simplifying links, and easy to use downloadable tools

• Supporting report launch, reverting to a live-stream update with two days following the introduction of COVID-19 restrictions

The digital report launch was a huge success and saw large growth over the previous year with:

• 10x increase in day-one use

• 598% increase in users navigating beyond the first page to learn more

• 431% increase in sustained use for the first month

• More than 200 attendees at the live stream launch