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Nerang-Murwillumbah Road

Struber provided targeted communications to a remote community in the Gold Coast Hinterland following a major landslip resulting in structural damage to the road and infrastructure.

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Client

Project Value

N/A

Project Type

  • engagement
  • communication

Success Factors

Successfully embedded project team within the remove community to build positive relationships and manage expectations.
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project outline
Please put first sentence overview on admin

Struber provided targeted communications to a remote community in the Gold Coast Hinterland following a major landslip resulting in structural damage to the road and infrastructure.

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strategy

Struber engaged extensively with the local community during the project’s infancy, fostering positive relationships and having open discussions about project design and construction methodologies. Early discussions with businesses and residents also provided context of the importance of these works and the accelerated timeframes associated with the road restoration programme. Communications activities such as door knocks and establishing a 24 hour project hotline effectively introduced and embedded the project team within this remote community in the Gold Coast Hinterland.

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tactics

Struber:

  • Led initial conversations with local businesses and residents to provide critical information regarding the project and context to the importance of works
  • Attended regular site meetings with Doval and Transport and Main Roads representatives
  • Arranged alternative access through road closures as appropriate
  • Available for community enquiries 24-hours a day.
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results

Struber’s critical start up model was implemented to create realistic expectations regarding road closures, construction scheduling and related impacts. Community members had regular contact with Struber, resulting in no complaints received about construction activities for the duration of the project.

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