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Logan Motorway Pavement Rectification

The project involved the placement of 16,290 tonnes of asphalt, replacement of traffic sensor studs, drainage, replacement of signage, revegetation and line marking works along one of Brisbane’s primary motorways – the Logan Motorway.

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Client

Project Value

$16m

Project Type

  • engagement

Success Factors

Successfully delivered a multi-faceted engagement campaign on a major motorway
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project outline
Please put first sentence overview on admin

The project involved the placement of 16,290 tonnes of asphalt, replacement of traffic sensor studs, drainage, replacement of signage, revegetation and line marking works along one of Brisbane’s primary motorways – the Logan Motorway.

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strategy

Servicing over 160,000 vehicles per day, the Logan Motorway is a major arterial lifeline linking Brisbane to SEQ and beyond. Struber partnered with McIlwain to deliver a robust communications and stakeholder engagement program, ensuring local communities and road users were:

  • Aware of the project
  • Engaged with regarding potential impacts
  • Connected to the project team to ensure two-way communication and information sharing.
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tactics

In delivering the strategy, Struber:

  • Identified opportunities to engage community and industry stakeholders using traditional and progressive methods
  • Established an ongoing project narrative using print and digital media advertising, EDM campaigns and leveraging existing industry connections
  • Engaged with local businesses and residents through ground-level stakeholder network mapping
  • Established strong working relationships with key stakeholders and thought leaders to mitigate construction impacts and facilitate productive outcomes.
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results

Contending with over 160,000 vehicles daily, and a program of works consisting of over 25 ramp closures at seven separate locations; Struber planned, coordinated and delivered a successful engagement campaign using our proven delivery model.

By blending Struber’s energy, passion and talent for engagement; with elements of mass communication and two-way dialogue with key stakeholders; Struber kept the community and industry informed and connected.

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