Struber was engaged during a period of rigorous planning and consultation with local businesses in the lead up to the GC2018 Commonwealth Games to plan and coordinate community readiness workshops.
Traditional engagement methods were successfully implemented among various cross sections within the local business community, however Struber identified an opportunity to expand the campaign through the application of new technologies, akin to Struber’s #futureofengagement mantra.

Struber’s digivated taskforce proposed an engagement model harnessing technology’s agility, which consisted of:

• An online learning module, streamlining the engagement process by offering local businesses convenient access to digital workshops
• A dashboard application on the Get Set For The Games website
• Video modules with automated messaging to viewers
• An EDM campaign, disseminated to a wide cross section of local stakeholders, containing travel advice.

The Digital and Interactive Workshop Presentations were a perfect example of how a progressive campaign using new technologies can complement an existing programme of engagement. Throughout the project, the Digital and Interactive Workshops engaged more than 10,000 stakeholders.