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Australian Marine & Civil brand positioning

Australian Marine and Civil is an agile contractor developing a reputation for getting work done efficiently, flexibly, and with minimal issues.

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Client

Project Value

N/A

Project Type

  • engagement
  • creative
  • communication

Success Factors

A suite of flexible business development tools to support the growth and adaptability of an agile workforce.
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project outline
Please put first sentence overview on admin

Australian Marine and Civil is an agile contractor developing a reputation for getting work done efficiently, flexibly, and with minimal issues.

Struber helped AM&C align their visuals, voice, and content with their reputation as they prepare for their next stage of growth.

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strategy

To help AM&C accommodate business development and growth activities, Struber strengthened their approach to brand awareness and project tendering by focusing on two key areas: the content and the presentation.

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tactics

Struber:

• Built a suite of CVs and project sheets along with a new capability statement

• Ensured the tone of voice and personality of the AM&C team – friendly and efficient, stand out from their competition

• Facilitated collaborative workshops that unlocked the knowledge of key members in the AM&C team

• Conducted intensive interview with all relevant team members that uncovered all information needed for the CVs

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results

Key outcomes include:

• A new suite of business development tools

• Guides and templates to create new content

• Flexible tools that allow them to maintain the agile nature they’re known for.

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