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G: Link

Struber were commissioned to create an external annual audit to assess the marketing and engagement performance of G:Link, and formulate recommendations based on the findings.

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Client

Project Value

N/A

Project Type

  • communication

Success Factors

Recommendations to capitalise on an evolving market.
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project outline
Please put first sentence overview on admin

Struber were commissioned to create an external annual audit to assess the marketing and engagement performance of G:Link, and formulate recommendations based on the findings.

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strategy

Struber were commissioned to create an external annual audit to assess the marketing and engagement performance of G:Link, and formulate recommendations based on the findings. Struber’s Taskforce conducted interviews and data mining to create a snapshot of current marketing and engagement techniques, and was able to document strategies, identify opportunities and facilitate change that aligned with the client’s core values.

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tactics

Struber:

  • Delivered a robust analysis of engagement practices, recognising the importance of having baseline statistics and knowledge
  • Developed a comprehensive research strategy incorporating interviews, desktop research and passenger survey reviews
  • Developed and delivered a coordinated and well-planned response to current marketing and engagement activities
  • Provided recommendations for future project work
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results

Delivered during a stage of rapid expansion for G:Link, Struber’s 2017 External Annual Audit was able to:

  • Focus on the exceptional customer satisfaction results and passenger numbers that exceeded client expectations
  • Identify new opportunities as the service offering expanded to capitalise on an evolving market
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