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Digital and Interactive Workshop Presentations

Applying Struber’s #futureofengagement vision to freight and mass transit on the Gold Coast for the 2018 Commonwealth Games, ensuring the local business community was informed, ready and excited for the games.

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Client

Project Value

$100k

Project Type

  • creative

Success Factors

Engaging large cross sections of the business community using cost effective and progressive methodologies
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project outline
Please put first sentence overview on admin

Applying Struber’s #futureofengagement vision to freight and mass transit on the Gold Coast for the 2018 Commonwealth Games, ensuring the local business community was informed, ready and excited for the games.

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strategy

Struber was engaged during a period of rigorous planning and consultation with local businesses in the lead up to the GC2018 Commonwealth Games to plan and coordinate community readiness workshops.
Traditional engagement methods were successfully implemented among various cross sections within the local business community, however Struber identified an opportunity to expand the campaign through the application of new technologies, akin to Struber’s #futureofengagement mantra.

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tactics

Struber’s digivated taskforce proposed an engagement model harnessing technology’s agility, which consisted of:

  • An online learning module, streamlining the engagement process by offering local businesses convenient access to digital workshops
  • A dashboard application on the Get Set For The Games website
  • Video modules with automated messaging to viewers
  • An EDM campaign, disseminated to a wide cross section of local stakeholders, containing travel advice.
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results

The Digital and Interactive Workshop Presentations were a perfect example of how a progressive campaign using new technologies can complement an existing programme of engagement. Throughout the project, the Digital and Interactive Workshops engaged more than 10,000 stakeholders.

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