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Canberra Light Rail Stage 2

Canberra Light Rail Stage 2, from the City to Woden, will extend the public transport spine for Canberra, connecting employment hubs, community services and commuters from south to north.

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Client

Project Value

$1.3b

Project Type

  • engagement

Success Factors

Creating a business case in support of sustainable and progressive public transport options for Canberra.
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project outline
Please put first sentence overview on admin

Canberra Light Rail Stage 2, from the City to Woden, will extend the public transport spine for Canberra, connecting employment hubs, community services and commuters from south to north.

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strategy

Utilising our extensive knowledge and experience working on Light Rail projects throughout the country, Struber partnered with the ACT Government and Transport Canberra to engage the community and position Canberra’s vision for the future, acknowledging the government’s plans for growth, reducing congestion and enhancing the city’s liveability.

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tactics

Struber:

  • Developed key messages and long-term engagement strategies
  • Created ‘Canberra – The Next Chapter’, a three-minute video, positioning the project as strong, bold, and reinforcing the modern and stylish image of Canberra Metro being a centrepiece for a sustainable future
  • Designed and presented the Headline Document to Government, consistent with the Canberra brand, using infographics, data and maps to highlight important information in an easy-to-read format.
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results

The Struber taskforce delivered a modern and innovative campaign; using digital platforms, transforming awareness to anticipation for the exciting expansion of a modern inner-city transport solution. Together with the ACT Government and industry partners, Struber developed a robust business case to enable and support this future transport solution.

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