STR ////

Brisbane from Liveable to Lovable Event

Assembling government leaders, leading infrastructure champions and community influencers, the IAQ hosted a transformational experience to unearth Brisbane’s full potential and explore future opportunities to transform the capital city from Liveable to Loveable.

back to projects

Client

Project Value

$10k

Project Type

  • engagement
  • creative
  • communication
  • marketing

Success Factors

Industry event with some of Brisbane’s key business and political identities to reshape Brisbane’s narrative
STR
project outline
Please put first sentence overview on admin

Assembling government leaders, leading infrastructure champions and community influencers, the IAQ hosted a transformational experience to unearth Brisbane’s full potential and explore future opportunities to transform the capital city from Liveable to Loveable.

STR
strategy

Partnering with the IAQ, Struber hosted an experiential evening, promoting a vision for Brisbane as a vibrant and world-class city through the application of interpretive, expressive and experimental activities, and progressive idea facilitation.
Throughout the evening, Brisbane’s biggest influencers and decision makers were invited and encouraged to recreate their narrative for how infrastructure and development could shape and compliment the city moving forward.

STR
tactics

Struber developed:

  • Themes and activities for the evening to motivate attendees to reinvent the future of Brisbane
  • A comprehensive invitee list including influencers and industry professionals
  • A creative EDM campaign, including video teasers and social media posts to promote the event
  • Struber attracted key note speakers from within the business and political, sectors, and collaborated with them to ensure event themes synergised with presentation topics
STR
results

Brisbane Liveable to Loveable was a new experience that successfully shifted perceptions of how infrastructure is viewed. The event highlighted how stakeholder groups from different backgrounds can work together to shape sustainable infrastructure items while ensuring a focus on maintaining and enhancing local identity and aesthetic characteristics to retain the basic foundations of the surrounding environment and culture.

[project_vid_modal]