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Constructionarium – Challenge Two: Story Bridge

Aiming to develop workforceready, practically minded engineers, the second challenge by Constructionarium Australia was a scaled-down replica of Brisbane’s iconic Story Bridge to be built in five days by 18 students and recent graduates under the guidance of industry veterans.

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Client

Project Value

pro bono

Project Type

  • marketing

Success Factors

Encouraging industry leaders to support grassroot education creating a vision for sustainable infrastructure and legacy items
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project outline
Please put first sentence overview on admin

Aiming to develop workforceready, practically minded engineers, the second challenge by Constructionarium Australia was a scaled-down replica of Brisbane’s iconic Story Bridge to be built in five days by 18 students and recent graduates under the guidance of industry veterans.

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strategy

Struber’s strong industry reputation and working relationships led to an opportunity to develop a wellplanned, collaborative approach for a range of marketing and communications activities to ensure Constructionarium Australia’s Story Bridge Challenge was supported, attended and celebrated by industry leaders.

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tactics

Struber was responsible for: –

  • Developing marketing communication and promotional materials
  • Targeting industry contacts with EDM campaigns
  • Engaging key stakeholders to emphasise the importance of the Challenge, the benefits it would have for the industry, and encouraging industry support for initiatives like Constructionarium’s Story Bridge Challenge which back grassroot education
  • Event coordination and management.
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results

Thanks to Struber’s contribution and assistance, participants of the project were given the opportunity to unveil their 25-metre-long, five tonne replica bridge to industry peers and leaders at a VIP event. The successful project and event resulted in the Department of Transport and Main Roads, Downer, HDR, Transurban and The University of Queensland supporting and committing to future Constructionarium Australia program investments.

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