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Canberra Light Rail Stage 1

The first stage in delivering a faster, more convenient and sustainable public transport strategy for the people of the ACT, the Canberra Light Rail Stage 1 is a 12kilometre corridor from the City to Gungahlin, incorporating 13 stops.

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Client

Project Value

$800m

Project Type

  • engagement

Success Factors

Established the project within the local business community. Presented a holistic business case to government.
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project outline
Please put first sentence overview on admin

The first stage in delivering a faster, more convenient and sustainable public transport strategy for the people of the ACT, the Canberra Light Rail Stage 1 is a 12kilometre corridor from the City to Gungahlin, incorporating 13 stops.

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strategy

Utilising our knowledge in, and passion for, Public-Private Partnerships, Struber developed a proactive and multi-faceted approach to engage and empower both the community and stakeholder throughout the life cycle of the project. The Struber taskforce rapidly embedded themselves within the Canberra community to identify key players, and champion the project and benefits a world class public transport system would provide both during construction and beyond.

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tactics

Struber worked with technical streams to ensure stakeholder requirements were proactively considered. Mapping the local business network to connect the project with influencers enabled the Struber taskforce to reinforce the client’s commitment to sourcing products and services locally, while establishing community acceptance through a responsible business model. Digitally tracking all events and interactions enabled our digivated team to provide real-time analysis of the campaign’s performance.

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results

The Struber taskforce presented a business model which aimed to connect the project to the local business community, utilise local suppliers and maximise community buy-in through integration and transparency via online and direct means. The result positively reflected Struber’s work in the community, combining strategic advice, analysis and data to support the business case and position ACTivate as an embedded organisation creating quality legacy infrastructure.

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