It’s time to go beyond business as usual and target the right audiences with the right message at the right time.

• Are you sick of managing your business development like everybody else?
• Are you finding it hard to collate intelligence that will help you win?
• Do you want to get the edge on your competitors before the bid documents drop?

You need a positioning strategy.

It’s time to start applying different industry smarts of infrastructure sector.

Have you ever wondered why you’re supporting a particular car or airline brand?

There’s something known and unknown about that experience that makes you want to purchase.

Consider how you have connected with their story or experience and try to apply this thinking to your own company’s work.

Develop a communication plan and set key messages to make sure your team is seeing up the theme hymn sheet when it comes to engaging the different range of stakeholders.

• Get out on the ground.
• Know the influencers.
• Talk to the supply chain.
• And start developing social procurement strategies.
• And get digital. Make sure your team have got the right profiles online on LinkedIn and put out social media content and think about a website landing page.