There’s no denying the effect Digital Marketing & SEO has had on traditional marketing. Since the introduction of web-based marketing, the marketing game has changed drastically. So much so that if your digital presence can’t be found, then neither can you or your business.
Here are five tips to take into account when pursuing or wanting to improve your SEO and Digital Marketing.
1) SEO and any Digital Marketing pursuit is a long-term pursuit
Approach SEO and Digital Marketing as a long-term dedication. It isn’t a one-off set it and forget it solution for your website! Consider it from an SEO or Digital Marketer’s point of view.
It takes time to research and prepare for your industry. It takes time to analyse the results of your work. And it also takes time refine your work for best results.
Now from Google’s point of view, any new changes to your website (such as new tailored SEO content) takes time to identify. For your users, changes to your website takes time to consume and familiarise themselves with.
Most SEO agencies will tell you from the get-go that SEO implementation takes time and to not expect any concrete results for at least the first few months. Treat SEO and any Digital Marketing activity as a long-term pursuit with the view to constantly improve your business online.
2) SEO fits in with all digital aspects (eg. Social Media, other search engines)
Different divisions of marketing work together toward a common goal. For example, Advertising, Market Research and Customer Service. The same can be thought of with SEO and Digital Marketing. The more active you are on different platforms, the easier it is for Google (or any other large search engine) to index your website and serve your content to the right users. Make Google’s job easier, and Google will reward you with the authority it deserves.
3) Focus on results that matter
It’s easy to compare your results with the best indicators you can find online, but it’s more important to measure your success against results that’s most relevant to your business’ website. At the end of the day, how impactful is it for 1,000 users to jump on your website, without a single conversion or contact for your company’s services? So, focus on relevant metrics on your website and don’t get bogged down on the ones that aren’t important.
With SEO in particular, it’s not necessarily about ranking on page 1 for all keywords, but rather uncovering how your audience uses search engines and finding the best way to get in front of them.
4) Utilize free digital tools out there
There are multiple free resources available that can help you with your website and your Digital Marketing efforts. Brands both big and small are utilizing free marketing online tools all the time, and there’s no reason why you shouldn’t too. Yoast SEO for one, is a very popular plugin that gives website plenty of flexibility for optimizing your site’s content. Users can easily manipulate your page’s Meta Description and Keywords from a convenient location among other powerful features from the plugin.
SEOquake is an extremely useful browser extension tool for Google Chrome for users who know how to use it. With a few easy clicks, you can easily check site rank, indexed pages on search engines, page info, and keyword density. You can also easily conduct an SEO Audit on any page you’re currently visiting, and that’s not even the best thing about this tool. SEOquake allows you to use this their tools on any website, including your competitors meaning you can easily strategise differently to your competitors to get the edge.
5) Stay up to date
It’s no surprise to hear that industries are changing rapidly, and the digital landscape is a class example of this. New trends are always popping up and not making an effort to keep up will more often than not result in stagnant and meaningless outcomes from your marketing efforts. Do your research on the latest trends occurring in your industry and align you marketing voice to those trends.
Google update their algorithm multiple times a year, and often goes unnoticed by the everyday SEO caretaker. What usually results are that managers view their apparent underperforming or inflated results and act accordingly with either an abandonment or doubling down in their efforts.
SEO and any form of Digital Marketing is often seen as a ‘set it and forget it’, when, it’s more about monitorisation and making informed decisions through analytics. Keep up to date with how you’re marketing metrics are performing and let your platforms have the time to show its effectiveness.
Well, what’s next?
Good question. If the adoption speed of Digital and SEO has taught us anything, new trends or practices are introduced and made mainstream in no time at all. So, it’s important to keep up to speed or risk getting left behind!
Artificial Intelligence is being speculated as being the next big thing with its ability to autotonomize collection of data and apply it against a marketing strategy. Much like our last recommendation, the most important thing to do is to stay up to date and educate yourselves on what’s new and how it can most benefit you and your business.
For more information on anything Digital or SEO related, contact your friendly neighbourhood Struber consultant at [email protected]