Why is stakeholder identification so important in a projects success? Ask yourself, how do you plan to communicate when you don’t know first who you are communicating with?
The stakeholder identification process is one of the most important processes in project management. The success of any project relies on satisfying and fulfilling the requirements of your stakeholders.
But first you will have to find them, involve them, and keep them engaged with your project.There’s this quote that goes – ‘you can miss important stakeholders but they won’t miss you’.
So, how do we ensure we don’t miss them? It’s all about brainstorming. To do this, I use the four I’s.
Stakeholder identification is a continuous process that takes place for the duration of a project. You have to keep looking for project stakeholders and think about how different project activities will impact different people.