The growth of social media has changed the way we share and absorb information on a daily basis. This has also increased our need for innovative graphic design exponentially.
Today people are bombarded with an array of digital information at the touch of a button, demanding us to absorb information within seconds.
A graphic designer’s role within this digital landscape has become increasingly important to not only help build brand awareness and recognition but also attract and hold users attention.
We’ve become accustomed to 140 character tweets, shorter messages and the world of emoji’s. This means consumers not only have a shorter attention span but they require information that grabs their eye. By attaching attractive graphic design to your brand including social media content, you can significantly increases the strength of a brand’s reputation and build trust with your consumers. If your social media content is ‘on point’ other people will share posts of interest, resulting in an increase in business page visits.
Design is emotive and powerful, a well designed campaign is more likely to stick in people’s minds than words will ever be able to. Consumers are more likely to fixate on a visual design and respond to your included call-to-action via a graphic image compared to reading an extensive article.
Think of how powerful emojis have become, people now communicate with little icons to express their emotions rather than the written language. It is easy to see how influential design can be in our everyday lives, so why would it be any different for your visual brand and social media content?
Communicating your unique personality through a well designed brand and social media strategy is such a powerful tool. First impressions can last a life time so be sure yours is one to celebrate share and inspire.