In a world of hyper-digital communication, the benefits of instantaneous online communication now dominates the way we engage with others in both our personal and professional lives.
Although the speed and convenience of technology is a given advantage, physical/non-verbal communication in the form of body language and facial expressions is becoming increasingly important. Recent research breaks down the relative power of communication in the following three ways:
Approximately 55% of communication is expressed through body language, with eyebrows being considered as the most expressive facial feature. Another 38% of communication is conveyed through tone of voice, with just 7% of communication being attributed toward verbal cues.
Just imagine how much information is being lost when strictly communicating via email and SMS. Considering this, we must find the time to prioritise face-to-face communication in our professional and personal lives.
Face-to-face communication can help build trust and credibility. This simple tip often increases productivity with fewer misinterpretations and misunderstandings, helping establish and nurture relationships as well as create vital connections. When clients and employees feel connected, it is easier to understand needs and provide better outcomes.
A quick 10 minutes of face-to-face communication can save you hours of unnecessary email and phone correspondence. So, while digital communication may seem quick and convenient, face-to-face communication can be a far more productive and powerful tool to achieve goals.
Struber is leading the way in #FutureEngagement, largely due to the use of digital technologies. However, we are big believers in the importance of face-to-face meetings.. From our Monday morning ‘tribe’ meetings to memorable industry functions, Struber’s Communications and Engagement team always find new opportunities to connect.
In the last month alone, we have travelled throughout regional Queensland on a 10-day roadshow to speak to stakeholders, devised and implemented a launch event for Constructionarium Australia and facilitated over 20 workshops across the Gold Coast.
The underlying approach behind each of these opportunities was to engage in-person and reap the rewards of physical/non-verbal communication. These projects were supported by unique digital media, design and marketing to create memorable and effective campaigns and messages for our clients. These technologies allowed us to bring people closer from all over the world to create closer connections.
In an age dominated by digital messaging, remember the importance of physical communication to create long-lasting connections with colleagues and clients.